29/02/2016 Oscars 2016: The Social Winners

Posted at 22:07h Infographics, Insight & Research, Research, Unkategorisiert by Way To Blue

The biggest night in the film calendar has now been and gone, and as the stars are hanging up their dresses and suits for another year, Way to Blue have taken a look at the moments that everyone was talking about.

We’ve identified the biggest winners on social – divided by award category – as well as what caused the most social discussion, including exactly how social reacted to host, Chris Rock.

Full findings can be found in the below infographic, but here are some of the key stats:

• Unsurprisingly, man of the night, Leonardo DiCaprio received the largest amount of mentions, clocking up nearly 3 million globally – that’s more than his Best Actor rivals combined by a wide margin!
• Despite Spotlight bagging the top award for Best Picture, they only reached third in social conversation, with just over 181K mentions, whilst The Revenant reached the heady heights of the top, with a whopping 581K mentions, followed closely by Mad Max: Fury Road at 567K mentions
• Social conversation was dominated by Chris Rock’s handling of the #OscarsSoWhite controversy, with an overwhelming 85% of Chris Rock-buzz either positive or implied positive – viewers expressed their praise and support of Chris
• With this in mind, there were over 205K mentions of the hashtag #OscarsSoWhite, making it the big conversation of the night