film Archives – Way To Blue

12/02/2016 Film Spots At The SuperBowl Set The Same Old Standard

Posted at 10:59h in News & Opinion, Our Thoughts, Unkategorisiert

Reposted from LinkedIn, our CEO Adam Rubins gives his thoughts on the Superbowl, and the challenges facing the film industry.It's that time of year again - SuperBowl time. Last year I wrote about How The Super Bowl Dominates The Advertising Agenda. This year, I'd like to...

16/10/2015 Masters of the (Shared) Universe

Posted at 09:07h in Unkategorisiert

When I was six years old I chanced upon an episode of the Space Age cartoon The Jetsons that absolutely blew my mind. The futuristic family accidentally travelled back to the Stone Age in a home-made time machine – so far so normal – but...

07/09/2015 Etwas läuft falsch mit dem Movie Tracking

Posted at 14:53h in News & Opinion, Unkategorisiert

Vergangenen Donnerstag brachte The Hollywood Reporter einen Artikel über die Herausforderungen von korrekten Prognosen für den Erfolg von Filmen unter dem Titel “Summer Box Office: How Movie Tracking Went Off The Rails”heraus. Darin wird die Validität in Frage gestellt - und das von Brancheninsidern, von...

04/09/2015 The Film Poster in the Digital Space

Posted at 10:37h in News & Opinion, Unkategorisiert

In too many ways to mention the digital era is expanding the possibilities of what film marketers can do, and how they engage with their audiences. What does this mean for the good old-fashioned movie poster as it finds itself becoming less and less relevant...

05/05/2015 China: The Film Market

Posted at 14:15h in News & Opinion, Our Thoughts, Unkategorisiert

Adam Rubins, our CEO, shares his thoughts on his experiences in China...

02/05/2015 The Interview. History Made.

Posted at 11:54h in News & Opinion, Our Thoughts, Unkategorisiert

Our CCO Dan Heale praises the historic moment that was the release of 'The Interview'...

26/04/2015 Film marketing content manifesto part two:

Posted at 11:02h in News & Opinion, Our Thoughts, Unkategorisiert

Repost of our CEO Adam’s blog post earlier this week with the second part of his manifesto for marketing film content .Following my previous post on film marketing content, a manifesto if you will I wanted to look more at what film marketing content of...

13/02/2014 Film Marketing Content Manifesto

Posted at 10:40h in News & Opinion, Our Thoughts, Unkategorisiert

Repost of our CEO Adam’s blog post earlier this week setting out his manifesto for marketing film content .When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...

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16/02/2016 STEPHEN FRY, REBEL WILSON, JOHN BOYEGA AND LEONARDO DICAPRIO DOMINATE THE POST BAFTA SOCIAL DISCUSSION