Marketing Tag

 Ad blocking is a good thing. Yes you heard me. And I’m not just saying this as a consumer, who finds pop ups annoying, flashing ad wraps irritating and poorly targeted adverts intrusive. I’m saying this as a marketing professional.  It’s good for potential audiences,...

When I was six years old I chanced upon an episode of the Space Age cartoon The Jetsons that absolutely blew my mind. The futuristic family accidentally travelled back to the Stone Age in a home-made time machine – so far so normal – but...

Vergangenen Donnerstag brachte The Hollywood Reporter einen Artikel über die Herausforderungen von korrekten Prognosen für den Erfolg von Filmen unter dem Titel “Summer Box Office: How Movie Tracking Went Off The Rails”heraus. Darin wird die Validität in Frage gestellt - und das von Brancheninsidern, von...