As a Digital Marketing Apprentice at Way To Blue, it seems there is no better time to explain my role than during National Apprenticeship week. The support I have received and the experience I have gained throughout my time at Way To Blue will help...

Reddit is one of the largest online communities, with over 234 million unique users and 8 billion monthly pageviews. As a platform, Reddit would rank 7th behind Twitter (313M monthly active users) and Snapchat (303M monthly active users) in size. But what is Reddit? Reddit is the...

We don’t often talk about Pinterest, but that doesn’t mean marketers shouldn’t be thinking about it. Pinterest is a photo sharing service that categorizes ideas; think Tumblr meets moodboards. The platform is used by “Pinners” to find visual inspiration on a variety of topics, such...

Since Facebook’s introduction of the platforms live video streaming service, Facebook LIVE, last April we have seen an explosion of broadcasters, both professional and amateur alike, sharing content LIVE. Through Facebook LIVE users can share stories that feels more connected and personal experience then re-recorded content...

While the likes of M&S and Waitrose are often associated closely to Valentine’s Day and a meal for two, it’s actually budget stores that are most talked about this year. Valentine’s Day related discussion is down for Waitrose compared to the same period last year (-47%)...

Please find our Film & Television Infographic below the brand content Advertising, as always, made a big impression post-Super Bowl, perhaps even bigger than one of the greatest comebacks ever in-game. Our analysis takes a look at the brands that made the biggest impression, either through...