#WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     With the release of iOS 10 in September, iMessage (Apple’s built-in instant...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     You think you know Twitter, but over the next two minutes you're...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     Know anyone living or traveling through Japan, Taiwan, Thailand, or Indonesia? If...

Live video is currently a growing trend in the digital and social space. Initially introduced by Periscope, it was later adopted by SnapChat and most recently, Facebook. But what are the benefits of live videos for brands and advertisers? We have reviewed the opportunities. The Idea...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     Musical.ly is one of the hottest social media platforms that you’ve never...

Last week saw the return of Social Media Week – the only conference where you’re expected to be on your phone all day every day… Social Media Week is a valuable check in on the state of the industry: What’s keeping brands up at night? Which...