Actualités – Page 5 sur 10

26/07/2016 Comic-Con 2016: Social Buzz

Posted at 10:45h in Infographics, Insight & Research, Non classifié(e)

There were many firsts at Comic-Con this year, and while many of us are used to experiencing the event through social media, our Chief Strategy Officer Daniel Heale was on hand to experience it all!Plus, we looked into the most talked about trailers, the most buzzed...

15/07/2016 Pokémon Go: Comeback of the virtual world

Posted at 13:59h in Non classifié(e)

On the 6th of July 2016, the popular series “Pokémon” came back in a new way: Niantic developed the application “Pokémon Go”- based on GPS and Augmented Reality (AR) - for iOS and Android.What exactly does AR mean? AR is a computerized extension of reality. In an app, this means a digital extension...

15/06/2016 iN@waytoblue

Posted at 15:15h in Non classifié(e)

Integrated communications group Way To Blue this week unveiled a dedicated new global influencer business called iN – designed to drive powerful brand advocacy for clients through everything from influencer marketing strategy and campaign management to content creation, talent management and measurement through its bespoke...

02/05/2016 Snapchat for Movie Marketing

Posted at 15:02h in Non classifié(e)

Snapchat is on everyone's lips. Since its founding in 2011, the reputation of the instant messaging service has changed dramatically. Initially ridiculed as a "platform on which teenagers are sharing embarrassing photos", the little white ghost is now regarded by some as "the holy grail...

18/04/2016 An experience to write home about

Posted at 16:43h in Non classifié(e)

Like a few other people around the world, I went to see The Jungle Book this weekend, helping to deliver a roaring $240M at the worldwide box office.But seeing this movie at the historical El Capitan Theatre in Hollywood was a genuinely unique event and...

23/03/2016 Twentieth Century Fox chooses Google for the launch of its movies

Posted at 13:12h in Non classifié(e)

The Company wanted to create a digital communication strategy for the launch of its new film releases “The Martian” and “Bridge of Spies” that could increase the intention to view on targeted audiences.Way To Blue offered an integrated strategy including PR , Social activities and...

22/03/2016 Way To Blue Announces Consumer Brand Team

Posted at 15:26h in Non classifié(e)

Twigg set up LightBrigade in 2011 after he left what was then Fishburn Hedges' consumer arm, 77 PR, where he was managing director for five years.Twigg was previously managing director of Nexus Communications. Way to Blue has offices in London, Paris, Sydney, Los Angeles, Amsterdam, Munich, Rome...

17/03/2016 How Ryan Reynolds Turned Deadpool Into The Blair Witch Project

Posted at 16:45h in Non classifié(e)

HOW RYAN REYNOLDS TURNED DEADPOOL INTO THE BLAIR WITCH PROJECTAt the age of 25 I was given the digital marketing keys at the Walt Disney Company. Why did I want them? Because it was an area of marketing unencumbered by politics and restrained by creative...

29/02/2016 Oscars 2016: The Social Winners

Posted at 22:07h in Infographics, Insight & Research, Non classifié(e), Research

The biggest night in the film calendar has now been and gone, and as the stars are hanging up their dresses and suits for another year, Way to Blue have taken a look at the moments that everyone was talking about. We’ve identified the biggest winners...