Today global communications agency Way To Blue announced the appointment of Björn Köster as its new German Managing Director. Koster, who will be based in the Munich offices of Way To Blue, will report into European Managing Director Alicia Deza. Köster has a wealth of experience in the digital world, previously as...

Way To Blue have announced the opening of it’s Media Department.  Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers. The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned,...

  Ad blocking is a good thing. Yes you heard me. And I’m not just saying this as a consumer, who finds pop ups annoying, flashing ad wraps irritating and poorly targeted adverts intrusive. I’m saying this as a marketing professional.  It’s good for potential audiences,...

Heutzutage ist es im Digital Marketing notwendig, Paid Media (bezahlte Werbung), Earned Media (Social Media und Influencer Marketing) und Owned Media (Webseiten und eigener Content) eng miteinander zu verzahnen. Viele Industrien haben ihre Kommunikationsmittel entsprechend angepasst. Aber wie schaut es im Entertainment Umfeld aus? Und...