Way To Blue, Author at Way To Blue

24/02/2017 Your social guide to the Oscars

Posted at 19:34h in Insight & Research, Non classifié(e)

Hollywood Boulevard is closed, the red carpet is being rolled out and the Oscars are almost here. In anticipation for the biggest night in Hollywood we've taken a look at the pre-Oscars conversation to see if the internet is in tune with the academy. While we also looked at...

22/02/2017 Tech Time – Pinterest

Posted at 20:06h in Insight & Research, Non classifié(e)

We don’t often talk about Pinterest, but that doesn’t mean marketers shouldn’t be thinking about it. Pinterest is a photo sharing service that categorizes ideas; think Tumblr meets moodboards. The platform is used by “Pinners” to find visual inspiration on a variety of topics, such...

16/02/2017 Tech Time – FACEBOOK LIVE

Posted at 00:59h in Insight & Research, Non classifié(e)

Since Facebook’s introduction of the platforms live video streaming service, Facebook LIVE, last April we have seen an explosion of broadcasters, both professional and amateur alike, sharing content LIVE. Through Facebook LIVE users can share stories that feels more connected and personal experience then re-recorded content...

14/02/2017 Valentine’s Day PR: The Good, The Bad & The Cheesy

Posted at 15:34h in Non classifié(e)

Valentine's Day. That time of year when some brands go all out to champion love, relationships and general cheesiness. This year, our Group Director of Consumer, Alan Twigg, shares his thoughts on 2017's Valentine's Day PR campaigns...

14/02/2017 Valentine’s Day 2017: Supermarket Buzz

Posted at 14:01h in Non classifié(e)

While the likes of M&S and Waitrose are often associated closely to Valentine’s Day and a meal for two, it’s actually budget stores that are most talked about this year.Valentine’s Day related discussion is down for Waitrose compared to the same period last year (-47%)...

09/02/2017 Tech Time – AUGMENTED REALITY

Posted at 00:55h in Insight & Research, Non classifié(e)

By 2020, augmented & virtual reality technology is expected to be a $126 billion dollar industry - 80% of that is expected to come from augmented reality products. While many of us may not be familiar with the term augmented reality, it is used in...

06/02/2017 Top Spots of The Big Game #SB51

Posted at 22:22h in Insight & Research, Non classifié(e)

Please find our Film & Television Infographic below the brand contentAdvertising, as always, made a big impression post-Super Bowl, perhaps even bigger than one of the greatest comebacks ever in-game. Our analysis takes a look at the brands that made the biggest impression, either through...

06/02/2017 Super Bowl musings from an Englishman in Los Angeles, part 2 #SB51

Posted at 18:31h in Non classifié(e)

At no other time of year are TV ads such a hot topic of conversation as they are before, during and after the Super Bowl. This is one of the reasons why it cost advertisers a jaw-dropping $5 Million to buy 30-seconds of airtime during...

03/02/2017 On Election Chat and Echo Chambers

Posted at 15:48h in Non classifié(e)

If my Twitter feed was anything to go by, the last few election results were all but set in stone. As it happens, the results were spectacularly different to what my social feeds had led me to believe, and I was genuinely quite taken aback.I’m...

02/02/2017 Tech Time – WECHAT

Posted at 01:54h in Insight & Research, Non classifié(e)

If you haven’t heard of WeChat, you’re not alone - only 8% of users live outside of China. But WeChat is one of the world’s largest platforms with over a billion accounts and 818 million active users (whereas Facebook has 1.2 billion active users).Although...

Author: Way To Blue