Latest News – Way To Blue

20/06/2017 Podcasts and Why We Love Them

Posted at 20:36h in Insight & Research, Non categorizzato

We have different reasons for why we choose to listen to podcasts. We listen to learn, to laugh, to cry, to feel enraged, to feel enlightened, etc. Podcasts are a platform built on the power of communication.The lack of strong scripting creates a spontaneous...

04/04/2017 5 days in Las Vegas with 10 Hollywood film studios – the highlights from CinemaCon 2017

Posted at 17:20h in Non categorizzato

With over 20 hours worth of A-list talent appearances and exclusive film footage from 10 studios, it's been a long and joyful week at CinemaCon 2017. I wrote some short summaries of day one and day two, now here’s a final round up from this...

04/04/2017 April Fools’ Day 2017: The Round-Up

Posted at 13:00h in Non categorizzato

Ah, that time of year again… April Fool’s Day - when PRs everywhere get high with a burst of adrenaline, quickly followed by rising trepidation and then quite frequently… relief that they didn’t spend too much of the client’s money on an attempt to get...

30/03/2017 Tech Time – Facebook Stories

Posted at 00:13h in Insight & Research, Non categorizzato

After months of speculation, Facebook finally did what many had thought they’d do by introducing ‘Stories’ to it’s flagship product; the last of it’s core products to receive the update. If you’re familiar with Instagram, WhatsApp, or Facebook Messenger then you’re already very familiar with...

29/03/2017 CinemaCon 2017 Roundup – day 2

Posted at 18:01h in Non categorizzato

STX films delivered a confident slate presentation this morning, kicking off day 2 of CinemaCon 2017. Focussing on their strong support for female film-making talent and the box office / critical success of BAD MOMS, STX has certainly achieved some groundbreaking things in their two...

29/03/2017 Dealing with colourful personalities

Posted at 17:36h in Non categorizzato

Short-tempered, too patient, waffly or blunt. There is a myriad of personalities you come across on a day to day basis in the working world. Our New Business Director Tim West shares his thoughts on the colourful people you may meet and how he learnt...

28/03/2017 CinemaCon 2017 Roundup – Day 1

Posted at 23:59h in Non categorizzato

Greetings from CinemaCon in Las Vegas. The festival officially opened last night with Sony Pictures slate presentation - the first of a record 10 slate presentations scheduled this year.The show opened spectacularly with BABY DRIVER. Sony played an extended clip which perfectly landed the cool,...

20/03/2017 Top takeaways from SXSW 2017 Interactive

Posted at 23:36h in Non categorizzato

After a week and a half of amazing panels, films, musical performances and tacos, South By Southwest has finally come to a close. While we’re still taking it all in and figuring out what it all means, we took note of the largest trends that...

16/03/2017 Tech Time – TUMBLR

Posted at 00:04h in Insight & Research, Non categorizzato

Tumblr is a platform so easy to use, yet it is often difficult to define. While that may sound like a problem, it isn’t. Every user crafts the experience they want. Tumblr is a free micro-blogging platform that took blogging and made it as exciting...

10/03/2017 Our Must See at SXSW 2017

Posted at 23:05h in Non categorizzato

Austin’s annual interactive, film, and music festival South By Southwest starts today and runs through March 19th. For those that haven’t been to SXSW it can be an amazing experience full of film premieres, panels, and an endless supply of music and free alcohol. You’ll...