‘Putting the consumer first’ is the first line in today’s Marketing 101; every brand claims to do it, even if they don’t. This desire to put the consumer first has actually come from the consumer; “stop showing me stuff I have no intention of buying...
With the recent launch of its Media Department, Way To Blue is proud to be an official Google Partner. This means we are able to offer clients access to certified employees delivering Google accredited customer service. Some of the benefits of working with a Google Certified...
Today we announced the acquisition of The Project Factory, our 3rd in 14 months. The business of acquiring other companies has been a huge learning curve, an eye opener and any other cliché you'd like to throw in there.But what unites all these disparate elements are a...
Way To Blue have announced the opening of it’s Media Department. Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers.The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned,...
In the UK this week, five films are set to battle it out for the biggest opening weekend results.Nicholas Hoult’s Kill Your Friends leads the pack in terms of buzz with 1,460 mentions and 123 ITV mentions.Also releasing is Bradley Cooper’s Burnt with 1,180 mentions and 55 ITV mentions...
Ad blocking is a good thing. Yes you heard me. And I’m not just saying this as a consumer, who finds pop ups annoying, flashing ad wraps irritating and poorly targeted adverts intrusive. I’m saying this as a marketing professional. It’s good for potential audiences,...
Today’s world of marketing largely requires you to combine Paid Media (advertising), Earned Media (word-of-mouth and online Social Media), and Owned Media (Brand websites and other owned content). Many industries are now adopting this approach, but how does this apply to the Entertainment industry, and...
When I was six years old I chanced upon an episode of the Space Age cartoon The Jetsons that absolutely blew my mind. The futuristic family accidentally travelled back to the Stone Age in a home-made time machine – so far so normal – but...
Tucked away among all the glamor and glamor of the red carpet is someone with an iPhone and a backup battery on the hunt for the perfect snapshot and sharing it instantly with the world via social media. If the respective studios distribute AAA Passe, the...
The Toronto International Film Festival (TIFF) is seen by many as an early indication of Oscar success. Get the audience and the critics buzzing here, and you are more likely to get the Academy buzzing. Way To Blue wanted to see not only what were the...
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