Way To Blue today announces the acquisition of Abundant Limited, the UK-based digital creative and public relations agency. The deal will bolster Way To Blue’s growing communications and creative team in London, and further reinforces its ongoing growth strategy and continued investment in talent and...

Repost of our CEO Adam’s blog post earlier this week  setting out his manifesto for marketing film content . When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...

Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry. The future of the film industry has been debated by legends of the screen from the great Steven Spielberg  to a recent open letter by Martin Scorsese...