It will have been pretty difficult to have not heard about Google’s recently announced creation of ‘Alphabet’, its company-within-a-company that removes its research-based businesses like Nest and its Robotics/Drone divisions away from their core platforms of Youtube, Android and its apps. Certainly Larry Page et...
Last Thursday 3rd September, The Hollywood Reporter wrote an article about the modern day challenges of movie tracking entitled “Summer Box Office: How Movie Tracking Went Off The Rails”. In it, questions around its validity are raised by industry insiders, those who pay for movie...
We are always striving to find new, more effective solutions to age old business challenges. Over the past 18 months at Way To Blue we’ve been looking in detail at audience and brand tracking. We’ve examined the existing models, found a few important things that...
In too many ways to mention the digital era is expanding the possibilities of what film marketers can do, and how they engage with their audiences. What does this mean for the good old-fashioned movie poster as it finds itself becoming less and less relevant...
You go to bed every night imagining that everything in your world is in its usual place and ready to greet you through bleary eyes the following morning. Then you wake up to discover that something you use multiple times every day has changed, it...
We are Way To Blue, an award-winning global integrated communications agency working with consumer, lifestyle and entertainment brands. We develop digital-led, strategic brand communications for brave brand marketers who want to connect with their audience through the ever-changing consumer landscape. We are an independent agency reshaping...
The wait is over. On 4th August 20th Century Fox’s Deadpool trailer was officially released and fans can now see it the way it was intended, not as pirated footage of an unfinished trailer. But the official release raises that questions again – how can studios stop...
I read this article earlier and it really hit home with my world in communications. In summary, despite Apple blowing away Wall Street expectation on both revenue and net income, Apple stock has fallen 12% in the two weeks since it announced Q2 earnings. That...
We are delighted to announce that Way To Blue and Jump! Creative, in partnership with Twentieth Century Fox Home Entertainment, have been awarded Best Social Media Campaign for Film, at the Shorty Awards in New York. The award was for the global home entertainment campaign...
Today we are excited to announce the acquisition of Screenburn, a developer of technology platforms designed to enhance digital marketing campaigns. Its geo-targeted event listing ticket purchasing app and video on demand Facebook platform not only drive sales but provide customers and clients with sophisticated real...
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