Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...

  Repost of our CEO Adam’s blog post over the weekend on the past, present and future of moviegoing. Last week I reported that 2014 could be the first year since 2007 not to have a $1bn movie. Given the film industry has well and truly become...

For anyone in any kind of doubt, the film industry is now a franchise business. Industry has won over art and as we move forward into the next 5 years, we will soon start to see the impact of a business based on content that...