Repost of our CEO Adam’s blog post earlier this week  setting out his manifesto for marketing film content .When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...

Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg  to a recent open letter by Martin Scorsese...

Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...

 Repost of our CEO Adam’s blog post over the weekend on the past, present and future of moviegoing.Last week I reported that 2014 could be the first year since 2007 not to have a $1bn movie. Given the film industry has well and truly become...