Way To Blue today announces the acquisition of Abundant Limited, the UK-based digital creative and public relations agency. The deal will bolster Way To Blue’s growing communications and creative team in London, and further reinforces its ongoing growth strategy and continued investment in talent and...
When considering crowdfunding a film, a lot of decisions need to be made when it comes to choosing the right website – do you want to give kickbacks to contributors? How visible do you want the marketing to be? Can you find an investor core...
Way To Blue is proud to announce the launch of their 2014 Media Apprenticeship scheme. Running over the course of a year from September 2014 until August 2015, Way To Blue are throwing open their doors to the next generation of communications talent.This Apprenticeship will...
Repost of our CEO Adam’s blog post earlier this week setting out his manifesto for marketing film content .When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...
Repost of our CEO Adam’s blog post earlier this week about the new guidelines set out by the The National Association of Theater Owners .Cinema owners in the US are represented by The National Association of Theater Owners (NATO?) and they have recently come forward with...
Robots were the big winner at the 48th Super Bowl and here’s an infographic to prove it.Last night may have seen the Seattle Seahawks fly away with victory from the Denver Broncos on the pitch, but an even bigger battle was being waged during the...
This year marks the 30th anniversary of Ridley Scott’s incredible 60 second ad for the all new Apple Macintosh, ‘1984’, inspired by Orwell’s novel. This commercial launched the Mac and marked the beginning of big budget, big impact Super Bowl advertising. Fast-forward 30 years and the...
While we were enjoying this past Sunday’s 56th Annual Grammy Awards we noticed Pharrell's...
Repost of our CEO Adam’s blog post earlier this week about the importance of the Super Bowl within the marketing calendar.It’s an American sport. The only teams that compete are American. The sport is only played in America. And the importance of this sporting event...
Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg to a recent open letter by Martin Scorsese...
Use of cookies by Way to Blue Limited
Way to Blue Limited uses cookies which are small text files that are placed on your computer when you visit our website.
They are used in order to make our website work and to enhance your visitor journey and experience whilst at the same time, providing us with analytics of general traffic and information.
The list below explains the cookies we use and why.
WAYTOBLUE.COM
utma - Used to track each unique visitor to our website.
utmb - Keeps track of timeouts and the number of page views our website gets.
utmc - Tracks user sessions on our website. As soon as a visit ends, and the browser closes, utmc records this as one session.
utmz - Gives us insights into each traffic source. This means that it tracks where you have come to the site from.
gat - Associated with Google Universal Analytics, it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
ga - Used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request and used to calculate visitor, session and campaign data for our site’s analytics reports.
gid - Stores and updates a unique value for each page visited.
_icl_current_language - Associated with a multilingual WordPress plug-in from WPML. It stores a language value for the website. Where the cookie is set in response to a user action or request.
PHPSESSID - Cookie generated by applications based on the PHP language. This is a general-purpose identifier used to maintain user session variables. It is normally a randomly generated number.
cookie_notice_accepted - Collects the acceptance of cookies on the part of the user in order to avoid showing the cookie banner in the next session.
GOOGLE.COM
1P_JAR - Carries out information about how a user uses the website and any advertising that the end user may have seen before visiting the said website.
ANID - These are cookies that Google AdWords use to monitor performance of advertising and serve adverts to visitors based on the websites they've previously visited.
DV - This cookie is used to collect information about how visitors use our site. The cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
NID SNID - Set by a number of Google services and libraries to store any user-preferences and to track users from site to site. Usually set when a user views a page containing any one of a number of Google services (including ReCAPTCHA, embedded Google Maps and the like), and expires after six months.
CGIC - A Google Analytics cookie.
DO NOT TRACK
Do not track (DNT) is a feature offered by some browsers, with some newer browsers offering it as default. If you enable it, it sends a signal to websites to request that your browsing isn't tracked, for example by third party ad or social networks, or analytic companies.
You can opt out of tracking and analytics on this website by changing your settings - see How do I change my cookie settings.
At present no industry-wide uniform standard has been agreed and adopted to determine how DNT requests should be managed, so our website doesn’t currently respond to DNT requests. Until that standard is established, we'll continue to review DNT and other new technologies, but won't respond to DNT requests.
We're giving you this information as part of our initiative to both comply with legislation, and make sure we're honest and clear about your privacy when using our website. We know you'd expect nothing less from us.
HOW DO I CHANGE MY COOKIE SETTINGS?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
- Google Chrome
- Microsoft Edge
- Mozilla Firefox
- Microsoft Internet Explorer
- Opera
- Apple Safari
To find information relating to other browsers, visit the browser developer's website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
