Over the years Facebook Messenger has evolved from a simple messaging platform to a standalone service that now serves 1 billion monthly active users. In its first year removed from the core Facebook app, Messenger became the fastest growing app of 2015. What makes Facebook Messenger...

YouTube is undoubtedly HUGE - it is the 2nd most visited website in the world (behind Google) and the 2nd largest social platform (behind Facebook). Today’s teens are even watching more YouTube than cable television! Over the next 2 minutes we’re going to provide a quick...

#WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     Snapchat's parent company Snap, Inc just filed for IPO and over the...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     With the release of iOS 10 in September, iMessage (Apple’s built-in instant...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     You think you know Twitter, but over the next two minutes you're...

  #WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy.     Know anyone living or traveling through Japan, Taiwan, Thailand, or Indonesia? If...

We are proud to have been named the PR Team of the Year at the "Screen International Awards 2016". Our PR team secured this prestigious award for their creative and effective PR campaigns last year. Emphasized are the integrated campaigns for "Ant-Man" and "Race" as well as...

Live video is currently a growing trend in the digital and social space. Initially introduced by Periscope, it was later adopted by SnapChat and most recently, Facebook. But what are the benefits of live videos for brands and advertisers? We have reviewed the opportunities. The Idea...