Twigg set up LightBrigade in 2011 after he left what was then Fishburn Hedges' consumer arm, 77 PR, where he was managing director for five years. Twigg was previously managing director of Nexus Communications. Way to Blue has offices in London, Paris, Sydney, Los Angeles, Amsterdam, Munich, Rome...

Nach der Testphase im vergangenen Jahr hat Facebook jetzt mit dem Rollout für das neue Werbeformat “Canvas” begonnen und bietet damit für Werbetreibende ein hochinteressantes Rich Media Erlebnis. Canvas, zu deutsch: Leinwand, will Werbern ein neues Format für starke Stories bieten. Die neue Facebook Ad erstreckt...

Beginning in September 2015, Facebook began rolling out a new mobile ad format for testing with select white-listed partners. It has quickly gained the attention of advertisers. “Canvas”, as it’s aptly named, offers advertisers unprecedented creative control of an in-app rich media experience. Essentially Canvas are...

  I maintain that this is the most exciting time for marketing and communications since the emergence of television as an advertising platform in the 1950’s. Since that time marketing has been ever evolving but what’s required now is more revolution than evolution. Anyone who opposes...