Last week saw the return of Social Media Week – the only conference where you’re expected to be on your phone all day every day…Social Media Week is a valuable check in on the state of the industry: What’s keeping brands up at night? Which...

On the 6th of July 2016, the popular series “Pokémon” came back in a new way: Niantic developed the application “Pokémon Go”- based on GPS and Augmented Reality (AR) - for iOS and Android.What exactly does AR mean? AR is a computerized extension of reality. In an app, this means a digital extension...

Integrated communications group Way To Blue this week unveiled a dedicated new global influencer business called iN – designed to drive powerful brand advocacy for clients through everything from influencer marketing strategy and campaign management to content creation, talent management and measurement through its bespoke...

Snapchat is on everyone's lips. Since its founding in 2011, the reputation of the instant messaging service has changed dramatically. Initially ridiculed as a "platform on which teenagers are sharing embarrassing photos", the little white ghost is now regarded by some as "the holy grail...

Like a few other people around the world, I went to see The Jungle Book this weekend, helping to deliver a roaring $240M at the worldwide box office.But seeing this movie at the historical El Capitan Theatre in Hollywood was a genuinely unique event and...

Twigg set up LightBrigade in 2011 after he left what was then Fishburn Hedges' consumer arm, 77 PR, where he was managing director for five years.Twigg was previously managing director of Nexus Communications. Way to Blue has offices in London, Paris, Sydney, Los Angeles, Amsterdam, Munich, Rome...