I maintain that this is the most exciting time for marketing and communications since the emergence of television as an advertising platform in the 1950’s. Since that time marketing has been ever evolving but what’s required now is more revolution than evolution. Anyone who opposes...

  With the recent launch of its Media Department, Way To Blue is proud to be an official Google Partner. This means we are able to offer clients access to certified employees delivering Google accredited customer service.   Some of the benefits of working with a Google Certified...

Today we announced the acquisition of The Project Factory, our 3rd in 14 months. The business of acquiring other companies has been a huge learning curve, an eye opener and any other cliché you'd like to throw in there. But what unites all these disparate elements are a...

Way To Blue have announced the opening of it’s Media Department.  Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers. The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned,...

  Ad blocking is a good thing. Yes you heard me. And I’m not just saying this as a consumer, who finds pop ups annoying, flashing ad wraps irritating and poorly targeted adverts intrusive. I’m saying this as a marketing professional.  It’s good for potential audiences,...

  Today’s world of marketing largely requires you to combine Paid Media (advertising), Earned Media (word-of-mouth and online Social Media), and Owned Media (Brand websites and other owned content). Many industries are now adopting this approach, but how does this apply to the Entertainment industry, and...