Nach der Testphase im vergangenen Jahr hat Facebook jetzt mit dem Rollout für das neue Werbeformat “Canvas” begonnen und bietet damit für Werbetreibende ein hochinteressantes Rich Media Erlebnis.Canvas, zu deutsch: Leinwand, will Werbern ein neues Format für starke Stories bieten. Die neue Facebook Ad erstreckt...

Beginning in September 2015, Facebook began rolling out a new mobile ad format for testing with select white-listed partners. It has quickly gained the attention of advertisers. “Canvas”, as it’s aptly named, offers advertisers unprecedented creative control of an in-app rich media experience. Essentially Canvas are...

 I maintain that this is the most exciting time for marketing and communications since the emergence of television as an advertising platform in the 1950’s. Since that time marketing has been ever evolving but what’s required now is more revolution than evolution. Anyone who opposes...

 With the recent launch of its Media Department, Way To Blue is proud to be an official Google Partner. This means we are able to offer clients access to certified employees delivering Google accredited customer service. Some of the benefits of working with a Google Certified...

Today we announced the acquisition of The Project Factory, our 3rd in 14 months. The business of acquiring other companies has been a huge learning curve, an eye opener and any other cliché you'd like to throw in there.But what unites all these disparate elements are a...