02/01/2018 My Year in Film
The global box office hit a record high of $39.9Bn in 2017, an increase of 3% on the previous year (data courtesy of ComScore). The growth was fueled by another year of exceptionally strong performance at the International box office – which delivered $28.8Bn in ticket sales. The US Domestic market didn’t have a bad year either, chalking up it’s third best ever box office performance at $11.1Bn.
While franchises always dominate at the box office, 2017 was a big win for original story-telling with breakout hits like Baby Driver, Get Out, Dunkirk and Hidden Figures capturing the imagination (and the wallets) of audiences and in many cases significantly out-performing expectations.
2017 truly was a great year to work in the industry I love. In a small corner of Century City, Los Angeles my team at Way To Blue US broke a few records too. We tripled in size to 30 people last year and worked on more than 50 films for 12 different studios – delivering research, strategy, creative, media planning and digital marketing campaigns.
As lists are customary at this time of year here – in alphabetical order – is our 2017 roll call of film campaigns:
Alien: Covenant (20th Century Fox)
Alita: Battle Angel (20th Century Fox)
American Made (Universal)
Annihilation (Paramount Pictures)
Baby Driver (Sony Pictures)
Baywatch (Paramount Pictures)
Before I Fall (Open Road Films)
BlueSky Studios
Bumblebee (Paramount Pictures)
Captain Underpants (20th Century Fox)
Coraline (LAIKA)
Darkest Hour (Focus Features)
Deadpool 2 (20th Century Fox)
Detroit (Annapurna Pictures)
Dunkirk (IMAX)
Diary of a Wimpy Kid The Long Haul (20th Century Fox)
Ferdinand (20th Century Fox)
Focus 15 / 15th Anniversary campaign (Focus Features)
Focus Features Studio / brand campaign
Hidden Figures (20th Century Fox)
Home Again (Open Road Films)
IMAX and IMAX VR brand campaign
John Wick 2 (Lionsgate)
Justice League (IMAX)
Kingsman The Golden Circle (20th Century Fox)
Kubo & The Two Strings (LAIKA)
LAIKA Studios brand campaign
Logan (20th Century Fox)
Love, Simon (20th Century Fox)
Maze Runner The Death Cure (20th Century Fox)
Maze Runner franchise (20th Century Fox)
Midnight Sun (Open Road Films)
mother! (Paramount Pictures)
Murder on the Orient Express (20th Century Fox)
New Mutants (20th Century Fox)
Nocturnal Animals (Universal)
ParaNorman (LAIKA)
Power Rangers (Lionsgate)
Red Sparrow (20th Century Fox)
Snatched (20th Century Fox)
Spider-Man: Into The Spider-Verse (Sony Pictures)
Star Wars: The Last Jedi (IMAX)
The Beguiled (Focus Features)
The Boss Baby (20th Century Fox)
The Boxtrolls (LAIKA)
The Fate of the Furious (Universal)
The Greatest Showman (20th Century Fox)
The Mountain Between Us (20th Century Fox)
The Zookeepers Wife (Focus Features)
Thor Ragnarok (IMAX)
War For The Planet of the Apes (20th Century Fox)
Wonder (Lionsgate)
You can view our end of year showreel here