When considering crowdfunding a film, a lot of decisions need to be made when it comes to choosing the right website – do you want to give kickbacks to contributors? How visible do you want the marketing to be? Can you find an investor core...
Way To Blue is proud to announce the launch of their 2014 Media Apprenticeship scheme. Running over the course of a year from September 2014 until August 2015, Way To Blue are throwing open their doors to the next generation of communications talent.This Apprenticeship will...
Repost of our CEO Adam’s blog post earlier this week setting out his manifesto for marketing film content .When – Content should be delivered in line with strategy, targeted segmentation and specific marketing channels. The phasing of content should be established early on answering questions...
Repost of our CEO Adam’s blog post earlier this week about the new guidelines set out by the The National Association of Theater Owners .Cinema owners in the US are represented by The National Association of Theater Owners (NATO?) and they have recently come forward with...
Robots were the big winner at the 48th Super Bowl and here’s an infographic to prove it.Last night may have seen the Seattle Seahawks fly away with victory from the Denver Broncos on the pitch, but an even bigger battle was being waged during the...
This year marks the 30th anniversary of Ridley Scott’s incredible 60 second ad for the all new Apple Macintosh, ‘1984’, inspired by Orwell’s novel. This commercial launched the Mac and marked the beginning of big budget, big impact Super Bowl advertising. Fast-forward 30 years and the...
While we were enjoying this past Sunday’s 56th Annual Grammy Awards we noticed Pharrell's...
Repost of our CEO Adam’s blog post earlier this week about the importance of the Super Bowl within the marketing calendar.It’s an American sport. The only teams that compete are American. The sport is only played in America. And the importance of this sporting event...
Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg to a recent open letter by Martin Scorsese...
Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...
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