Repost of our CEO Adam’s blog post earlier this week about the importance of the Super Bowl within the marketing calendar.It’s an American sport. The only teams that compete are American. The sport is only played in America. And the importance of this sporting event...
Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg to a recent open letter by Martin Scorsese...
Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...
Repost of our CEO Adam’s blog post over the weekend on the past, present and future of moviegoing.Last week I reported that 2014 could be the first year since 2007 not to have a $1bn movie. Given the film industry has well and truly become...
In my last post, we looked at the last 20 years of moviegoing and how the film industry has changed into a franchise business - 20 years of moviegoing by Adam rubinsNow, the content business is more than just about a theatrical window and more about...
For anyone in any kind of doubt, the film industry is now a franchise business. Industry has won over art and as we move forward into the next 5 years, we will soon start to see the impact of a business based on content that...
Ahead of tomorrow's kick off at Gamescom, we did some research into propensity to purchase around PS4, XBox One and Grand Theft Auto V. We gave the results exclusively to MCV who ran this nice article earlier today.Anyone interested in the full release and graphs,...
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