Why the Super Bowl is the most important marketing date on the calendar

Repost of our CEO Adam’s blog post earlier this week on the next steps and future of movie industry.The future of the film industry has been debated by legends of the screen from the great Steven Spielberg  to a recent open letter by Martin Scorsese...

Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...

 Repost of our CEO Adam’s blog post over the weekend on the past, present and future of moviegoing.Last week I reported that 2014 could be the first year since 2007 not to have a $1bn movie. Given the film industry has well and truly become...

For anyone in any kind of doubt, the film industry is now a franchise business. Industry has won over art and as we move forward into the next 5 years, we will soon start to see the impact of a business based on content that...