Top Spots of The Big Game #SB51

06/02/2017

Posted at 22:22h in Insight & Research

Please find our Film & Television Infographic below the brand contentAdvertising, as always, made a big impression post-Super Bowl, perhaps even bigger than one of the greatest comebacks ever in-game. Our analysis takes a look at the brands that made the biggest impression, either through...

03/02/2017

Posted at 15:48h in Opinion

If my Twitter feed was anything to go by, the last few election results were all but set in stone. As it happens, the results were spectacularly different to what my social feeds had led me to believe, and I was genuinely quite taken aback.I’m...

02/02/2017

Posted at 01:54h in Insight & Research

If you haven’t heard of WeChat, you’re not alone - only 8% of users live outside of China. But WeChat is one of the world’s largest platforms with over a billion accounts and 818 million active users (whereas Facebook has 1.2 billion active users).Although...

25/01/2017

Posted at 22:52h in Opinion

 To a casual passerby Spectacles may appear to be just a regular old pair of sunglasses. But oh are they so much more! Released in November, Spectacles are Snap’s latest product - a pair of camera-equipped sunglasses designed to work with Snapchat.Spectacles record videos up...

18/01/2017

Posted at 22:56h in Opinion

When looking ahead to 2017 we must first look back at what worked in 2016. Over the past few months we’ve highlighted various social networks, apps and consumer trends, identifying why it’s important and how it can be used in your own strategy.Here are our...

22/12/2016

Posted at 00:37h in Insight & Research, Research

 For decades we’ve been teased the possibilities of virtual reality in cinema and television as an immersive experience that gives participants a sense of being physically present, just by donning a headset and be transported anywhere. At times we’ve been treated to technology that has...

14/12/2016

Posted at 23:48h in Insight & Research, Social Media

As a user it’s easy to feel bombarded by unwanted advertising online. Over the next 2 minutes we’ll explore why marketing through influencers is so important, and how this has driven 48% of marketers to boost their influencer budgets for 2017.Consumers value the opinions of...

07/12/2016

Posted at 21:48h in Insight & Research

 Over the years Facebook Messenger has evolved from a simple messaging platform to a standalone service that now serves 1 billion monthly active users. In its first year removed from the core Facebook app, Messenger became the fastest growing app of 2015.What makes Facebook Messenger...