Live video is currently a growing trend in the digital and social space. Initially introduced by Periscope, it was later adopted by SnapChat and most recently, Facebook. But what are the benefits of live videos for brands and advertisers? We have reviewed the opportunities. The Idea...
Way To Blue is so delighted to announce that we have won PR Agency of the Year at 2016’s Screen International Awards! Our Publicity team picked up this prestigious award for intelligent, creative and impactful PR campaigns executed over the past year, including integrated campaigns...
#WednesdayWisdom is a new series from Way To Blue where each week we profile a specific platform to help you understand what it is, why you should care, and how you could use it in your own strategy. Musical.ly is one of the hottest social media platforms that you’ve never...
Currently, the biggest social media hit is storytelling. Snapchat has done it, Instagram has followed suit and now try Twitter and Facebook with this feature. BUT WHAT MAKES SUCH A "STORY" INTERESTING AT ALL? As the name implies, the story is supposed to tell a story. For this, the...
Hamleys is quite simply the greatest toy shop on earth - a British institution – 265 years old and now thriving globally with its first store in China opening in Nanjing this week. That takes it to an 85 strong retail estate across 23 countries...
Last week saw the return of Social Media Week – the only conference where you’re expected to be on your phone all day every day… Social Media Week is a valuable check in on the state of the industry: What’s keeping brands up at night? Which...
There were many firsts at Comic-Con this year. From the wealth of first look trailers and exclusive content reveals in Hall H, to the first time I’ve seen a bearded Wonder Woman, a skimpily clad Deadpool and some Ghostbusters all sharing a pizza (I don’t...
On the 6th of July 2016, the popular series “Pokémon” came back in a new way: Niantic developed the application “Pokémon Go”- based on GPS and Augmented Reality (AR) - for iOS and Android. What exactly does AR mean? AR is a computerized extension of reality. In an app, this means a digital extension...
Integrated communications group Way To Blue this week unveiled a dedicated new global influencer business called iN – designed to drive powerful brand advocacy for clients through everything from influencer marketing strategy and campaign management to content creation, talent management and measurement through its bespoke...
Snapchat is on everyone's lips. Since its founding in 2011, the reputation of the instant messaging service has changed dramatically. Initially ridiculed as a "platform on which teenagers are sharing embarrassing photos", the little white ghost is now regarded by some as "the holy grail...
