HOW RYAN REYNOLDS TURNED DEADPOOL INTO THE BLAIR WITCH PROJECTAt the age of 25 I was given the digital marketing keys at the Walt Disney Company. Why did I want them? Because it was an area of marketing unencumbered by politics and restrained by creative...
The biggest night in the film calendar has now been and gone, and as the stars are hanging up their dresses and suits for another year, Way to Blue have taken a look at the moments that everyone was talking about. We’ve identified the biggest winners...
Beginning in September 2015, Facebook began rolling out a new mobile ad format for testing with select white-listed partners. It has quickly gained the attention of advertisers. “Canvas”, as it’s aptly named, offers advertisers unprecedented creative control of an in-app rich media experience. Essentially Canvas are...
Nach der Testphase im vergangenen Jahr hat Facebook jetzt mit dem Rollout für das neue Werbeformat “Canvas” begonnen und bietet damit für Werbetreibende ein hochinteressantes Rich Media Erlebnis.Canvas, zu deutsch: Leinwand, will Werbern ein neues Format für starke Stories bieten. Die neue Facebook Ad erstreckt...
Over half of users discussing Fry’s hosting duties think he did a good jobAs the fizz evaporates from the post party champagne, the black ties and designer dresses are sent to the dry cleaners, Way To Blue looks at the biggest social winners from last...
I recently touched down in L.A, just in time for #SuperBowl50. So today, with a beer in one hand (don’t worry Helen Mirren and Budwesier, I’m not driving) and Twitter in the other, I’ve been celebrating America’s biggest event in advertising. I’ve spent the past...
Reposted from LinkedIn, our CEO Adam Rubins gives his thoughts on the Superbowl, and the challenges facing the film industry.It's that time of year again - SuperBowl time. Last year I wrote about How The Super Bowl Dominates The Advertising Agenda. This year, I'd like to...
Today global communications agency Way To Blue announced the appointment of Björn Köster as its new German Managing Director. Koster, who will be based in the Munich offices of Way To Blue, will report into European Managing Director Alicia Deza.Köster has a wealth of experience in the digital world, previously as...
I maintain that this is the most exciting time for marketing and communications since the emergence of television as an advertising platform in the 1950’s. Since that time marketing has been ever evolving but what’s required now is more revolution than evolution. Anyone who opposes...
‘Putting the consumer first’ is the first line in today’s Marketing 101; every brand claims to do it, even if they don’t. This desire to put the consumer first has actually come from the consumer; “stop showing me stuff I have no intention of buying...
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