The Importance of Social Media and Film Events

Tucked away among all the glamor and glamor of the red carpet is someone with an iPhone and a backup battery on the hunt for the perfect snapshot and sharing it instantly with the world via social media. If the respective studios distribute AAA Passe, the...

We are always striving to find new, more effective solutions to age old business challenges. Over the past 18 months at Way To Blue we’ve been looking in detail at audience and brand tracking. We’ve examined the existing models, found a few important things that...

    In too many ways to mention the digital era is expanding the possibilities of what film marketers can do, and how they engage with their audiences. What does this mean for the good old-fashioned movie poster as it finds itself becoming less and less relevant...

We are Way To Blue, an award-winning global integrated communications agency working with consumer, lifestyle and entertainment brands. We develop digital-led, strategic brand communications for brave brand marketers who want to connect with their audience through the ever-changing consumer landscape. We are an independent agency reshaping...