OUR MISSION IS TO POSITIVELY DISRUPT THE EXISTING COMMUNICATIONS MODELS, BRINGING NEW IDEAS THAT CHALLENGE THE NORM AND DELIVER BETTER RESULTS.
THESE ARE SOME OF THE SERVICES WE OFFER.
Our Services
PUBLICITY, PR & EVENTS
Way To Blue provides clients with industry-leading digital and traditional publicity, PR and event services that we deliver in over 25+ markets.
We are proud to offer specialist entertainment and consumer PR teams in each office, for any single market, international campaign or multi-market integrated campaign delivery. Ranging from top level brand communications strategy to campaign publicity, promotions, events, experiential, brand partnership development and sponsorship activation. Our award-winning teams have worked on an impressive array of brand categories from retail, food, drink and health to automotive, gaming, travel, finance and publishing.
Understanding market nuances and media liaison globally, we have 20 years of experience in entertainment and consumer publicity, working with household brands and all the major studios through to smaller independents on everything from multi-million pound product launches to red carpet premieres, junkets and bespoke talent events. The publicity teams work in partnership with the in-house insights team to monitor and evolve campaigns throughout its life cycle to ensure the best return on investment.
COMMUNICATIONS STRATEGY | TRADITIONAL & DIGITAL PRESS OFFICE | BRAND PARTNERSHIP & SPONSORSHIP | CAMPAIGN PUBLICITY | PROMOTIONS & MEDIA STUNTS | UNIT PUBLICITY EVENTS & EXPERIENTIAL | MEDIA TOURS & MANAGEMENT | CRISIS MANAGEMENT
INSIGHT & RESEARCH
Insights-led, data-driven marketing touches everything we do at Way To Blue. Our Global Research & Insights team sits at the heart of the business, helping brands navigate audience thinking at each stage of the marketing process, from insights-driven strategy and planning through to landscape, content performance and live campaign measurement. We produce trends analysis, social listening and analytics work for many of our clients and our around the clock, chase the sun capability allows us to produce high quality work to our client deadline.
Our expertise is in finding the best research approach for your marketing challenge, using a broad range of different data sources to help understand who your customers are, what they’re saying, why they are saying it and where they will be saying it. Delivering across 20+ markets, we are agile enough to look at everything from snapshot, fast-turnaround reports to deep-dive analytics on audiences, brand and content. We always deliver actionable insights to inform industry-leading decision making.
COMMUNICATIONS & BRAND STRATEGY | AUDIENCE SEGMENTATION & INSIGHT | INDUSTRY LANDSCAPE REPORTING | CAMPAIGN MEASUREMENT | CONTENT PERFORMANCE ANALYSIS | SENTIMENT TRACKING | SOCIAL LISTENING & MONITORING
SOCIAL MEDIA
With 1 out of every 3 minutes online now devoted to social networking, we believe social media in all of its guises is a fundamental and instrumental part of the marketing mix.
In order to help our clients achieve clear stand out and stay on top of the ever-changing and reactive nature of the social media landscape, our social media strategies are driven by insight, elevated by beautiful and engaging creative content and executed with best-practice community management. Ensuring we provide an integrated approach, we help clients deliver awareness and conversion through paid amplification. We plan and deliver social media campaigns in 20+ international markets.
SOCIAL MEDIA STRATEGY | ANALYTICS & SENTIMENT TRACKING l SOCIAL ASSET CONTENT CREATION | COMMUNITY MANAGEMENT | COPYWRITING & CONTENT CALENDARS | SOCIAL TRACKING | SOCIAL & PAID MEDIA STRATEGIC PLANNING | LIVE EVENT COVERAGE | CRISIS MANAGEMENT
INFLUENCER STRATEGY & ENGAGEMENT
Having operated in the influencer engagement space for more than a decade now, Way To Blue’s global Influencer offering provides access to our comprehensive database and service in both the consumer lifestyle brand and entertainment brand space.
Our dedicated team of specialists have established and valued relationships with both Influencer management agencies and influencers at all scales, enabling us to deliver authentic and cut through creative that reflects the commitment agreement, which serves both the influencers audience and delivers on brand objectives. Our understanding and approach to the world of influencer engagement is underpinned by our team’s extensive knowledge of the entire marketing mix across paid, owned, and earned, resulting in integrated strategies that truly deliver and can be evaluated through our specialist metric tools.
CREATIVE STRATEGY | MAPPING AND IDENTIFICATION l HANDLING & MANAGEMENT | MANAGEMENT AGENCY LIAISON | ASSETS APPROVAL & SYNDICATION | PAID MEDIA SUPPORT | EVALUATION & MEASUREMENT
CREATIVE & PRODUCTION
Our award-winning creative, development and production departments, based in our major offices in the Way To Blue network, bring creative strategies to life through powerful and engaging content, copy, design and interactive experiences. Our around the clock, chase the sun capability allows us to produce high quality work to meet any brand deadline.
We provide a full service creative offering from strategists and designers, technical and digital producers and copywriters through to web, iOS and android native developers, animators and motion graphic specialists. Collaboration with our media and social strategy teams ensures that our clients are delivered world-class campaigns to connect their brands and products with their audiences.
SOCIAL & PR CREATIVE STRATEGY | CONTENT CREATION | WEB-APP DESIGN & BUILD | TV & VIDEO PRODUCTION | GRAPHIC DESIGN | 2D & 3D ANIMATION | STUNTS & EVENTS | ILLUSTRATION | COPYWRITING
DIGITAL DEVELOPMENT
Our award-winning digital development and production arm supports the network in more than 20+ territories. With a range of experts from producers, front and back end developers, games developers and iOS and android native developers, our specialist producers can advise brands on the best approach for creative and strategic multi-platform projects.
From apps, websites, microsites and games to wearables for body hacking across health, entertainment, lifestyle and enterprise sectors, our award-winning teams develop technical mobile solutions, behavioural change and wellbeing programmes. Most notably, we developed the world’s No.1 smoking cessation app, MyQuitBuddy, which has almost 1 million downloads and is heralded as the benchmark for digital wellbeing behavioural change. Collaboration with our global creative, media and social strategy teams ensures that our clients receive industry-leading consultancy and deliver best-in-class campaigns so clients can meet their strategic goals.
MULTI-PLATFORM CREATIVE STRATEGY | CONTENT CREATION | WEB-APP DESIGN & BUILD | GAME DEVELOPMENT | VIDEO PRODUCTION | DIGITAL BEHAVIOURAL CHANGE PROGRAMMES | MOBILE SOLUTIONS | WEARABLE TECHNOLOGY
MEDIA PLANNING & BUYING
As a fully integrated global communications agency, we are able to understand how Paid Media fits within the wider marketing mix. This allows us to make highly informed recommendations in terms of strategic approach, delivering cost-efficient media buys that drive awareness, intent and conversions.
At Way To Blue, we have a focus on data-driven media optimisation, ensuring that your budget delivers the best results possible against given KPIs. Our team has facilitated campaign buys of all budget scales; from single post activations, to global campaigns with multiple tactics, audiences and markets.