Media Tag

Beginning in September 2015, Facebook began rolling out a new mobile ad format for testing with select white-listed partners. It has quickly gained the attention of advertisers. “Canvas”, as it’s aptly named, offers advertisers unprecedented creative control of an in-app rich media experience. Essentially Canvas are...

 With the recent launch of its Media Department, Way To Blue is proud to be an official Google Partner. This means we are able to offer clients access to certified employees delivering Google accredited customer service. Some of the benefits of working with a Google Certified...

Way To Blue have announced the opening of it’s Media Department.  Giles Hadman will head up the Media team with Michael Perkins and Isabelle Zonderland supporting as Media Managers.The opening of the department further cements Way To Blue’s integrated approach across Paid, Earned and Owned,...

 Today’s world of marketing largely requires you to combine Paid Media (advertising), Earned Media (word-of-mouth and online Social Media), and Owned Media (Brand websites and other owned content). Many industries are now adopting this approach, but how does this apply to the Entertainment industry, and...

Hashtags; the most effective way for brands to connect TV engagement with social conversation.And as a result, one of the best opportunities to increase the media value of expensive ATL campaigns. So it’s no wonder brands spend a lot of time and money on crafting...