The Project Factory wins Rabobank Digital Account

The Project Factory wins Rabobank Digital Account

The Project Factory (the digital development arm of global communications company Way To Blue) have been appointed by Rabobank Australia and New Zealand to evolve their current websites (Rabobank and RaboDirect) to coincide with their new brand alignment and community strategy. This appointment includes a phased approach with four distinct stages of digital innovation.

The launch of phase one strategically coincided with Rabobank’s 2019 Farm to Fork Summit; a platform for the game changers of the agriculture industry to communicate their vision for feeding a growing global population. The summit was attended by over 2,000 people on Cockatoo Island, Sydney, ranging from international Rabobank guest speakers, industry experts in the agricultural field and Rabobank’s customer base across Australia and New Zealand.

The Project Factory worked closely with Rabobank and Neoteny Service Design Agency to bring to life the phase one rebrand for this event. The Project Factory have over ten years of experience in delivering high quality, robust and reputable digital solutions across government, entertainment, retail, and health.

“The aligned values between Rabobank and The Project Factory have made this partnership an easy transition. We are very pleased to add a client with similar values to our roster and support them in this exciting new venture.” Katherine Robinson, Managing Director, APAC.

The Project Factory’s appointment on this account includes the creation of two .net websites on a Sitecore CMS, the management of hosting and ongoing digital support.