Can a Leopard change its spots?

How using Halpern’s EAST framework principle in digital marketing apps can change millions of daily habits and improve peoples’ lives. Habits and patterns – we learn them easily and tend to stick to them. Whether they are good for us, such as exercising 20 mins every...

Games are fun. In fact, the word it is based on, gamen, means “play, fun or to amuse oneself”. Based on this, it’s not surprising that they appeal to our human nature, even amongst those of us who don’t think of ourselves as ‘gamers’ (but more on that...

Building a website can be a complex process, requiring passion, time, labour and often heavy analysis of human behaviour to get the best results. A process we love and excel at, but continually challenges us! For focused content, a microsite can be a perfect match. A...

Tonight, Quentin Tarantino summed up what CinemaCon is all about when he said “I love movies and movies in movie theaters”. He was there at the climax of Sony Pictures studio presentation this evening, to tease the August 2019 release of ONCE UPON A TIME IN...

The global box office hit a record high of $39.9Bn in 2017, an increase of 3% on the previous year (data courtesy of ComScore). The growth was fueled by another year of exceptionally strong performance at the International box office - which delivered $28.8Bn in...

Just read a great article on Deadline about the continuing success of Baby Driver both Internationally and here in the US, but it got me thinking. Interesting how the industry pigeon holes this movie as “lower budget fare”. I’ve spoken to many of my friends who have...